Would you like to share your sustainable innovation story with the world?
Following the McGraw-Hill Latin America 2023 bestseller Vivir Innovando — rated 9/10 by getAbstract† and placed in the top tier of sustainable innovation books worldwide in 2023, based on that year's getAbstract scores — we are now adding North American cases to the upcoming English edition, set for publication in Q4 2026.
Backed by one of the world's most respected publishers.
For more than 130 years, McGraw Hill has shaped how the world learns about business, leadership, and innovation — publishing many of the field's defining works. Vivir Innovando joined that catalog as McGraw Hill Latin America's bestseller of 2023, and the author was invited to deliver a keynote to 150 McGraw Hill executives from 16 countries.
Companies featured in the English edition will appear in a McGraw Hill publication distributed across global markets — a permanent reference work read by executives, academics and students for years to come.
Officially endorsed by the American Chamber of Commerce.
AmCham Perú — the binational chamber representing U.S. business interests across the Americas — has formally featured this work in its official reading recommendations, affirming its relevance for the U.S. and Canadian corporate community.
“In this interesting work, the expert in corporate innovation programs, Edgar Cateriano, offers a series of strategies and guidelines so that environmentally responsible innovation is one of the main hallmarks of Latin American business management in the coming years.”
A new paradigm: innovation that creates enough value.
Vivir Innovando. Generación de Valor Suficiente (McGraw-Hill, 2023) reframes 21st-century innovation as inseparable from the ecosystems, communities and planet it touches. After becoming McGraw-Hill's bestseller of the year, author Edgar Cateriano was invited to present the work to 150 McGraw-Hill executives from 16 countries in Ixtapa de la Sal, Mexico.
In 2024, after a rigorous due-diligence process, PwC* acquired the book's two central models for use in its consulting practice. getAbstract rated the book 9/10 — "Magnificent", ranking it #1 worldwide in sustainable innovation in 2023 — one of only three books globally to reach that score that year.
The English edition — scheduled for publication in the last quarter of 2026 — will bring this Latin American school of thought, alongside a curated selection of new U.S. and Canadian cases, to a global readership.
The English edition opens with a foreword by Coro Strandberg.
President of Strandberg Consulting, Coro Strandberg is one of North America's most influential voices in social purpose, sustainability and ESG strategy — a Canadian trailblazer who has shaped the field for more than 35 years.
She co-founded the Canadian Purpose Economy Project, which she currently chairs. She advises boards, governments and industry associations on purpose-driven business models, and is a former director of BC Lottery Corporation and is a faculty member at Governance Professionals of Canada and Director's College. In 2015 she was named Canada's top sustainability consultant by Clean50.
Her foreword frames Sustainable Innovation for an English-speaking readership — connecting the Latin American school of valor suficiente with the U.S. and Canadian movement toward purpose-driven enterprise.
Three original frameworks from the book.
The English edition of Vivir Innovando: Generating Sufficient Value introduces original frameworks developed by Edgar Cateriano Castello to interpret sustainable innovation, human-centered change, and sufficient value creation. The summaries below offer only a brief preview of how selected company cases may be framed in the book.
Could your company's case be interpreted through one of these frameworks? Selected North American cases may contribute to the English edition of Vivir Innovando: Generating Sufficient Value.
Endorsed by leaders across industry, policy and academia.
"This book teaches us that 21st-century innovation must coexist with improving ecosystems, the needs of our society — current and future — and be responsible with the planet."
"A proposal that changes our paradigm — that forces us to work on building a more sustainable, more humane world."
"Deep in arguments, it inspires and guides us to innovate with purpose and generate decisive impact on the environment. It explains not only how — but why."
"One of the new pillars of innovation and sustainability."
"Essential reading for all those interested in how to generate a positive impact on the world."
"So glad to hear about the progress toward an English edition — there's a lot the non-Spanish-speaking world can learn from Latin American approaches to innovation and valor suficiente."
The company you stand alongside.
The English edition will profile a new cohort of cases — yours could be one of them.
Be one of the U.S. or Canadian companies featured in the English edition.
We are looking for organizations whose work demonstrates real, measurable impact — companies brave enough to share what worked, what didn't, and how they generated enough value for their ecosystems. If your company fits this profile, express your interest by email. The author will reach out to learn more about your sustainable innovation and to evaluate together how your case could be incorporated into the book.
- Active operations in the United States or Canada (headquarters may be located elsewhere)
- A documented sustainable innovation initiative (any sector, any scale)
- Willingness to be interviewed and reviewed by the author
- Expression of interest sent by email in English
Write directly to the author.
To propose your company's case for the English edition, send a short email introducing your organization and the sustainable innovation you would like to share. The author personally reads every message and will reply with next steps.
Email ecateriano@uoc.eduReplies come directly from the author.
Edgar Cateriano
Based in Vancouver, Canada, Edgar Cateriano is an author, innovation and sustainability strategist, and internationally experienced educator with more than two decades of leadership across business, higher education, and organizational transformation. He holds three master's degrees, specialized in Sustainable Business Leadership in Canada, and is currently pursuing a European PhD focused on sustainable innovation. Through the upcoming English edition of his book, he is bringing selected North American cases into a broader international conversation on innovation that creates meaningful value for business, society, and the environment.
LinkedIn: www.linkedin.com/in/edgarcateriano
Contact: ecateriano@uoc.edu